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Jakarta Targets Global Travel Trade With Launch Of Indonesia Outing Expo 2025
The Jakarta Tourism Office introduces the Indonesia Outing Expo 2025, a strategic B2B event to integrate the city's attractions and services into the international travel distribution network. (dok. Disparekraf DKI Jakarta)
Jakarta, Indonesia - In a strategic bid to capture a larger share of the global tourism market, the Jakarta Tourism and Creative Economy Office has unveiled plans for the Indonesia Outing Expo (IOE) 2025. This specialized travel trade exhibition is engineered to function as a primary gateway for international tourism distribution channels to access and incorporate Jakarta's offerings. The expo represents a formalized, government-backed effort to embed the Indonesian capital into the itineraries of tour operators worldwide, moving it up the value chain from a common stopover to a featured destination.
The event's methodology is fundamentally transactional and network-driven. IOE 2025 will assemble a comprehensive cross-section of Jakarta's tourism supply side, including accommodation providers, attraction managers, culinary vendors, event organizers, and transportation services. On the demand side, it will host a vetted delegation of foreign tour operators, online travel agencies (OTAs), and incentive travel planners. The agenda is packed with networking sessions, site inspections (virtual or actual), and contract negotiation forums, all designed to translate interest into tangible business for the local economy.
The flagship product for negotiation at the expo is the "Jakarta Collaborative Tourism Package." These are flexible, wholesale-ready itineraries that international buyers can easily white-label or adapt for their customers. Developed with input from tourism marketers, these packages highlight synergistic combinations, such as pairing a historical tour with a batik workshop and a gourmet dinner, or combining a business conference with a team-building activity in Jakarta's Thousand Islands. The emphasis is on creating unique, composite experiences that are commercially viable and easy for overseas partners to sell.
Launching the initiative, the head of Jakarta's tourism apparatus connected the expo to broader economic resilience. "In an interconnected world, tourism growth is driven by strong B2B linkages," the official noted. "The Indonesia Outing Expo is our platform to build those linkages at scale. We are effectively opening a dedicated wholesale market for Jakarta's tourism experiences, making it easier for the world to buy and sell our destination." This approach is particularly targeted at recovering and surpassing pre-pandemic arrival and receipt figures.
A key anticipated benefit of IOE 2025 is the generation of real-time market intelligence. The direct interaction between local sellers and global buyers will yield immediate feedback on pricing competitiveness, packaging trends, and unmet demands. This intelligence is invaluable for the tourism office and businesses alike, allowing for rapid product adaptation and more effective destination marketing strategies tailored to specific overseas markets like Singapore, Malaysia, China, Australia, and the Middle East.
The expo also addresses a critical challenge in tourism marketing: fragmentation. By bringing the city's diverse tourism products under one roof at a single event, Jakarta presents a unified and professional front to the world. This coordination prevents buyer confusion and showcases the destination's breadth and readiness to handle various tourist segments, from backpackers and families to luxury travelers and large convention groups.
For the city's tourism stakeholders, participation in IOE 2025 is an investment in direct export channels. The relationships forged at the expo have the potential to become long-term pipelines for tourist arrivals, reducing reliance on volatile, undirected marketing. It empowers local businesses to think and act globally, understanding the requirements and expectations of the international travel trade.
The Indonesia Outing Expo 2025 is a clear statement of ambition from Jakarta's tourism leaders. It reflects a shift from generic promotional campaigns to a targeted, trade-centric growth strategy. By creating a premier marketplace for its tourism assets, Jakarta is not only seeking immediate commercial gains but also laying the institutional groundwork for sustained, partnership-driven growth in the international tourism arena.
(Baasim Ghava)
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